Want to order a cab? You have many apps. Want to order food? You can order food through different Apps. From online banking, shopping, education or entertainment, if you need some information or complete a task, you can do it on your smartphone.
In 2023, the annual number of downloaded apps jumped from 247B to 299B and people want to access all the benefits of mobile apps despite their different geographical locations. Every business yearns to transcend from the local boundaries to the international market irrespective of cultural or linguistic differences.
In this short read, let’s explore the benefits of app localization and software translation to increase the reach, downloads and revenue generation. Furthermore, explore some factors that pose challenges in the process.
What is Mobile Apps Localization and Why Should You Get One?
Mobile app localization services refer to the process of making its user interface and functionalities compatible with target markets. The process of app localization refers to more than just translation, it is the process of optimizing your app’s UI, features, graphics, etc. These functions are customized to the target region’s cultural preferences, users inclinations, and personal expectations.
Whereas translation includes converting the real meaning and context to targeted language. It is considered a key factor in the process of increasing app downloads and enhancing the download ratio in the target market and plays a crucial role in the increased revenue generation.
Despite the fact that English is considered a universal communication language globally, research indicates that most users prefer content in their own language. These are some important figures that show the importance of the localization and translation of your web and mobile apps.
|Prefer Content in their Native Language
|Entertains Mix Content
|Want to Write Reviews in their Native Language
|Use Translation Tools
|Only Buy from Native Language Sites
Who doesn’t want to reach billions of app users worldwide? App localization enables businesses to outreach their competitors maximizing their exposure and coverage. These are some key benefits of app localization that show the importance of a professional translation company
Exposure to new markets: In today’s fast paced global industry, app localization is the key to potential user expansion. Think of any international app, from Uber to Airbnb, these companies have one thing in common: app localization.
Increased user engagement: Data indicates that a high number of users prefer to use apps and consume data that are tailored to their own language, inclinations, and preferences. Localization contributes greatly to the user experience and increases the trust and engagement of the users.
Boosts downloads and visibility: It is observed that app localization and native language descriptions increase downloads by 38%.
While launching your app globally or wanting to localize for limited countries, there are some roadblocks that can hinder the progress. The key is to seamlessly integrate the workflow of localization with the development of your app.
Leaving the localization as a future task ultimately costs more. Whether localization is in your current marketing strategy or not, the developers should keep the functionality in mind during the early stages of development and design. This includes multiple language support and it will cut the cost and make the localization more effective.
Jus like apps, enabling and launching your software into the new market is not an easy task. You have to complete the app localization and software translation considering the target market. This includes engaging users with reviews, increasing accessibility, and in some cases providing support in the local language.
According to Harvard Business Reviews, 72% of buyers tend to purchase from apps that are in their native language. An attractive and efficient software translation services will surely attract the target audience and result in the increased number of downloads and multiply the user base many folds.
Software translation is a bit more complex and time-consuming process. But mainly it is one essential part of the localization process. It requires a seamless flow of integrating many segments of software. The phrases and terms of the software have to be consistent with the branding, marketing, and targeted local audiences.
Its primary purpose is to enable global mobile or web app users to interact and use the apps in their native language and style. Software translation requires more than just a translation from one language to another. Whether it is localization, translation, UX optimization, testing, or development, software translation demands a dedicated team of professionals.
There is a difference between translation and localization. In a nutshell translation is an essential component of the process of localization whereas localization services include a lot more than just a translation.
Have you ever experienced a technical glitch in your smartphone and everything appears in a foreign language? Even if you have used the app on a daily basis but now you are completely lost and unable to navigate! Do not limit your reach by delaying the localization of your product or services app! Enabling a multilingual option in your app can make all the difference.
You can imagine the experience of non-native users would not be so different. That’s why software translation and localization is essential for providing a seamless user experience. It is the most important bridge between different communities who speak different languages but share the same experience in their own languages.
Globalization motivates the businesses to go beyond the geographical boundaries. Gone are the days when you have to literally cross the borders to ship your products to other countries. Now you just need to hire a professional localization service provider in order to go international. Uber and Airbnb are some key examples of starting from the local market and going beyond the borders increasing the revenue and user base many fold.