About 73% of B2B marketers and 70% of B2C marketers make use of content marketing. If you want to maximize the effectiveness of your content, however, you need to distribute it correctly.
While creating great content is the first step to marketing your business effectively online, you need to make sure that it’s reaching as many people as possible. Distributing your content to the right channels and in the right way can help.
So, how do you develop an effective content distribution strategy? Here’s what you need to know.
Know Your Goals: Content marketing
You need to know why you’re creating content and distributing it in the first place. If your goal is simply to build brand awareness then your approach will be much different than if your sole purpose is to generate leads or increase sales. content marketing
Setting a clear and measurable goal can help you align your content strategy and get a better idea of where you should distribute your content.
Decide on a Target Audience: Content marketing
Crafting personas around your ideal audience and understanding what they care about is essential. You can do this by considering who your audience already is, analyzing your competitors, and surveying your audience to learn more about them.content marketing
Once you choose a target audience, you’ll have a better idea of where you should be distributing your content and how you should approach your entire content strategy.
Choose Distribution Channels
Next, you can start deciding on the type of content you want to create and which channels you want to focus on. Try to determine where your audience spends their time and how they like to be reached.
You’ll want to post content on channels you own such as a website or blog as well as on external channels such as social media platforms. When using your own website to distribute content, be sure that you’re focusing on small business SEO as well.
Both of these types of channels can be useful for gaining visibility for your content and reaching the audience that you’ve chosen to target.
Any content you create for one channel can be posted to other channels as well.
For example, you can start with a blog post. Then, you can take the same information to create videos that you post on platforms such as YouTube, TikTok, and Instagram. The same content can be transformed into different types of content that you use to target different audiences and platforms.
When developing your strategy, be sure to get an idea of where you’ll distribute content and what type of repurposing you’ll do.
Track Your Progress
Finally, be sure that you’re monitoring your results and tracking your performance by following certain key performance indicators (KPIs). Tracking views and content engagement or tracking how well the content you post generates leads and sales can be helpful.
Once you understand what content performs the best and what channels work well, you can refine your content strategy and improve distribution as time goes on.
How Do You Develop an Effective Content Distribution Strategy?
So, how do you develop an effective content distribution strategy?
The first step is to understand your goals and your audience. Then, you’ll want to be sure to choose the right channels and repurpose content for each of them. Finally, you should track your performance and tweak your strategy as time goes on.
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