You may be receiving a bunch of emails every day from a variety of companies. These emails (Email Marketing) might be about promotional offers, invoices or payments, reminders or notifications, etc.
All these emails are sent to you with a different motive. Now how do businesses use these emails in their marketing gimmicks?
Email is one of the most important tools used by businesses to market their products and services and is an important topic that is taught to students who enroll for an MBA in digital marketing.
In this blog I will take you through all the concepts that will make you understand why email marketing is important and how it can help your business flourish
What is Email Marketing?
Email marketing, in very simple terms, is a marketing tactic used by businesses in order to send promotional messages to the masses.
Though it is one of the most ancient forms of marketing, it is one of the most prominent digital marketing strategies out there.
More curious to learn about which course offers email marketing then check out this page on PG in digital marketing that will help you to become an email marketing wizard.
Advantages of Email Marketing
Now that you know what email marketing is, let’s understand how email marketing can be beneficial to your business:
- People check their emails around 20 times a day which means that you have a good chance of them clicking on your email, reading it, and eventually hitting the call to action button.
- If you already own a list of emails, you can easily send your promotional messages to them anytime and from anywhere at your own convenience.
- Personalization and segmentation are possible even when sending emails in bulk, which will make individuals experience that you are directly talking to them.
- Automation is very easy in email marketing accompanied by an extremely high return on investment of around 3600%
Disadvantages of Email Marketing
Despite the advantages, no marketing tactic is immune to disadvantages, some of which are listed below:
- It can be a complicated task to keep your email out of the spam filter as well as meeting email-related legislation.
- A small error or technical mistake can act as a hurdle when delivering your emails, and so will hamper your email marketing efforts.
- Since everyone is aware of the benefits of email marketing, it has become very competitive.
- Usually, the services rendered by ESP(Email Service Providers) are not free and so an increase in the list of emails sent will lead to an increase in price.
After reading the advantages and disadvantages of email marketing if you find yourself inclined towards learning digital marketing then you should check out the digital marketing course syllabus to check what components of email marketing are covered in it.
Types of Email Marketing
You now need to understand the types of digital marketing that will be most suited for your email marketing campaign:
1. Welcome Emails
This type of email attempts to welcome and persuade people to learn and understand more about the products or services offered by your company. This is often done by offering product trials and other bonuses in order to induce potential customers to come and try out a company’s products or services.
2. Newsletter Email Marketing
These emails involve the use of blogs, articles, and customer reviews to highlight new products and services to the readers of their email.
A call to action button is usually mentioned here with the intent to move the reader to another page, be it another blog or a product page in order to check out the new product.
3. Lead Nurturing Emails
This type of email is used to target a very specific audience that is interested in a particular type of product and service. Here emails with relevant information and promotional content are sent to this specific set of audiences in order to build interest and eventually convert them to your future customers.
4. Confirmation Emails
When you sign up for an event, email, or newsletter, or you make an online purchase. You might receive a confirmation email of the order being successfully placed which will later be followed with a series of emails saying that you can track your order or give a rating to our services, etc.
5. Dedicated Emails
Dedicated emails involve reaching out to only a specific portion of your email list. The list created may be made based on previous purchases of the people, inactive client, new members, or any other category.
6. Invite Emails
These types of emails are used to invite people when you are launching a new event, a product, or even a seminar. The purpose of this email is to increase awareness of your event and eventually attract people’s attention.
7. Promotional Emails
This type of email is very common and used to send promotional emails to the masses in order to maintain awareness about an existing product as well as to introduce them to new products.
8. Survey Emails
These types of emails are used to obtain feedback on the products or services offered by the company to the customers. The customers feel valuable as their opinion is asked and the company wants to create a comfortable atmosphere for its customers.
This feedback can help a business understand the customer’s requirements and make alterations to its product or service accordingly.
9. Seasonal Marketing Emails
Here the companies take advantage of very special occasions or festivals such as Christmas, Diwali, Children’s Day, etc. in order to send information and promotional messages to increase the sale of their goods and services.
Now that you have a complete understanding of how email marketing and its types can be a prominent part of your digital marketing, you should set out and invest your time in creating an effective email marketing strategy.
By continuously studying your target audience and practicing email marketing you will eventually make a breakthrough in the form of a high return on investment and an increase in investment.