In today’s fast-changing world of the ecommerce Industry, customers are likely to buy products from specific product pages because of getting dedicated information, no distractions, a seamless experience, and faster checkout.(Perfect Product)
So it’s important for almost every ecommerce development company to adopt this shift towards making product pages to increase sales and conversions.
If you’re planning to make a perfect product page but need to know the secret behind building a perfect product page, then this article is for you.
In this guide, we have covered 7 useful ways to build a perfect product page and drive sales and conversions. Let’s dive in!
7 Useful Ways to Build Perfect Product Pages for Your Ecommerce
Here are some best ways to build a result-driven product page that can boost sales:
1. Minimizing the Clutter
To build a perfect page for a specific product, the first thing you should do i.e., minimize clutter. Ensure a product page only shows the product’s features, benefits, and high-quality and appealing product photos. There’s no need for many products to display unnecessary photos, content, and graphics.
It helps to take the customer’s attention to what is most important for them to know about the products and give enough information to make informed buying decisions.
First, create a dedicated and well-optimized layout for the product page that shows every piece of information most appealingly and encourages customers to keep scrolling the page. And if you want to display other products or blogs on a similar page, keep it minimal but most important.
2. Appealing and Quality Product Images
It’s the most important part of any product page to display the most qualitative, big, and appealing product photos in a product page that immediately catches the customer’s attention.
When you’re adding photos to your products page, make sure they’re very high quality, visually appealing, and so attractive without any distractions in the background; colors appear beautifully and encourage customers to spend more time on the product page.
Having a bigger size, high-quality, appealing look product with zoom-in features is enough for customers to know about the products and make buying decisions.
3. Social Proofs
According to statistics, 98% of consumers who read online reviews know about the product and business. Whenever new visitors come to a product page and show tons of genuine customer reviews, it builds trust for the brand and its products. However, some social proof, like images and videos of customer satisfaction, can build a strong brand value.
Positive reviews serve as person-to-person recommendations, encouraging buyers to make buying decisions. It clearly shows how social proofs influence the customer’s buying decisions and help e-commerce brands drive conversions.
4. Add Prominent CTAs
As per Hubspot research, after analyzing and comparing 330,000 CTAs of e-commerce product pages in six months, personalized CTAs convert 20% more conversions than basic CTAs. Call-to-action (CTA) helps to guide customers on what they should do after reviewing the product page.
Once customers have reviewed all the information, photos, and social proof, these CTA buttons help them take further action, such as Add to Cart, Buy Now, Pay Later, EMI, Cash on Delivery, etc. So at least, customers have options for what steps to take. ecommerce brands should add buying CTAs to encourage customers and increase conversions.
5. Smooth Navigation Between Pages
It’s time to adapt to today’s e-commerce product page layout trend and make shopping user-friendly and responsive for customers. Nowadays, customers don’t want to do hard research to find products; they need a simple 2-3 click process in their buying journey.
So make sure to add a smooth navigation between pages so that customers can redirect to any page with a click and option in front of them by hiring an ecommerce development company.
There are numerous benefits of having smooth navigation, i.e., increasing customer time spent on product pages, reducing bounce rate, giving customers satisfaction, and increasing sales.
6. Write Crispy and Well-described Product Descriptions
Writing a compelling and well-described product description is important for any product page. It’s important to give the most crucial information to the customers about the product so that customers can make buying decisions.
Instead of using big paragraphs, it’s better to display a few valuable lines, highlight key points, and show benefits and what value brings to the table after buying the products. Try to use persuasive language, showing details, benefits, and storytelling skills to deliver content appealingly.
7. Cross-Selling Products
Cross-selling is the most powerful marketing strategy that can increase sales of any e-commerce business. Businesses can showcase relevant products as recommendations whenever a visitor comes to the product page.
It pushes customers to consider relevant other products and make buying decisions. For example – If your e-commerce brand sells t-shirts, then recommending best-fit jeans is considered a good cross-selling.
These are the seven essential things a product page requires to drive more sales and conversions.
Q.1 What Makes a Good Ecommerce Product Page?
A good product page engages with customers, encourages them to spend more time, gives complete information most appealingly, and converts visitors into customers. Then it’s considered a good e-commerce product page. By following the given must-have features, it’s easier to build a good product page.
Q.2 Why are Product Pages important?
Now customers want more information about the product before making a buying decision. This is where a dedicated product page allows customers to show complete information about the particular product and enough to make buying decisions. It’s better to let experts create product pages with all given features by hiring an ecommerce development company.
Q.3 What is a Product Page in Ecommerce?
A product page is a specially designed page on a specific product and shows complete information about the product to the product-based targeted audiences.
Q.4 What are the Best Examples of a Great Product Page?
Some of the best examples of a great product page, i.e., iPhone, Xerox, Walkman, Amazon, etc. They’ve all these features for a specific product page that drives higher conversions.
It is essential to build a specific product page for e-commerce brands. However, it should be a feature-rich and eye-catching page that catches customers’ attention, gives a seamless experience, and encourages them to make buying decisions. It’s better to hire a Magento development company to build a high-level product page. By following the given features on the product page, it can drive desired results for e-commerce brands.