Personal Care Packaging is undoubtedly crucial for product safety, durability, and most importantly attracting the attention of your intended consumer. Businesses upgrade their packaging strategies to keep products in line with the latest trends happening in the market.
An industry where packaging needs to be highly attractive and informative is the personal care product industry. There are numerous personal care product brands worldwide. For a brand to stand out from the competition in the product segment requires particular attention to detail for packaging solutions.
Personal care products have wide applications in an individual’s daily life. Along with making packaging attractive, attention is also given to factors like its impact on consumer healt, and environmental impact, and keeping them more informed about the ingredients as well.
What are the Emerging Trends in Personal Care Packaging?
Knowing the consumers’ liking and interests is important in adopting packaging trends or setting a new one. Most of the new trends in personal care product packaging emerge from the analysis of what could attract the consumers towards the product and buying it from offline or online stores.
Below are some of such emerging trends in the personal care packaging space in recent times.
Vibrant Color Schemes
Colors can trigger emotions, feelings, and thoughts. Brands in the personal care product industry are shifting from stereotypical packaging color schemes towards using bold vibrant color schemes. This is helping in making the product appear elegant, premium, and stand out.
The use of light colors is becoming less preferred owing to the lack of serious appeal and the chances of products getting lost in a highly competitive market. In addition, vibrant color schemes are attracting consumers on e-commerce platforms.
Eco-friendly Packaging
Consumer awareness about the impact of plastic on ecology is growing in recent times. In addition, governments and environmental organizations around the world are pushing businesses to use sustainable packaging materials rather than use-and-throw packaging materials.
Green packaging involves the use of packaging solutions that are reusable, biodegradable, or compostable. It also refers to the use of materials that are recyclable and manufacturing packaging solutions in such a way that it minimizes pollution. The adoption of sustainable packaging reduces the carbon footprint arising from plastic packaging.
Consumers of personal care products especially Millennials and Gen-Z are pushing brands to become more responsible for social and environmental causes. In fact, consumers are willingly opting for products that have green packaging solutions, even if there is an additional cost involved.
Growing Focus on Health Impact
Personal care products such as skincare, beauty, and others are made of active natural, organic, or artificial ingredients. The contents inside of the personal care packaging can react to external factors too if the packaging is fragile and not durable.
Such products can be harmful to the consumer due to a lack of awareness about side effects. To prevent such health impacts on consumers, brands are integrating state-of-the-art packaging solutions such as airless packaging that enable long-term product quality, prevent damage, and disallow external impact on the contents of the packaging.
Smart Connected Packaging
In simple words, connected packaging refers to the use of packaging by brands to directly interact with consumers. This interaction is facilitated with the help of digital devices through which a customer can scan the QR code, Near Field Communication (NFC), and Radio Frequency Identification (RFID) given on the package. This enables customers to get exclusive benefits, provide feedback, reviews, and suggestions, and also win prizes.
The diverse range of personal care brands including cosmetics, moisturizers, and deodorants, among others, are utilizing connected packaging to establish interaction with consumers to offer a better experience. Customers are willing to take time out to research the product using their digital devices at retail stores and at home, which is boosting the trend of adopting smart packaging solutions.
Creative Packaging
In today’s scroll era, brands have to adopt creative packaging to be unique in the clutter of brands. Creative packaging works wonders in attracting consumers, especially on digital commerce platforms. In personal care products such as cosmetics, soaps, perfumes, balms, and lotions the creative packaging trends are rising, thus, fetching customers in knowing more about the product whenever they have eyesight on it.
Flexible and Revealing Packaging
Personal care packaging is evolving with time in a way to become flexible, accommodating several benefits in one packaging solution. For instance, the use of pliable, lightweight, and durable material for packaging allows effective holding of personal care products that are difficult to keep together, including oils, gels, powders, and liquids. It is also enabling containing higher filling volumes than rigid packaging containers.
The use of revealing packaging is also gaining significance in personal packaging as it allows customers to have a glimpse at the actual product that they are buying. This type of packaging also aids brands in establishing transparency and establishing confidence. This is proving to be a supporting strategy when it comes to launching new beauty and personal care products in the market.
Top Providers of Personal Care Packaging Solutions
Some of the top providers of personal care packaging solutions across the global market are ITC Limited; Sonoco Products Company; Saint-Gobain; Mondi plc; WestRock Company.; KOA GLASS CO., LTD.; Hindustan National Glass & Industries Limited.; LITTLE BIG BRANDS; HEINZ-GLAS GmbH & Co. KGaA; Gerresheimer; Bormioli Rocco Spa; Bemis Company, Inc; Ardagh Group; and Amcor plc.
These prominent personal care packaging companies are adopting above advanced technology in line with market trends to offer personal care product brands attractive and flexible packaging solutions. The rising demand for adopting sustainable packaging and optimizing resources and costs is expected to create a way for bringing innovative solutions to the market.